This week, I am in Palm Springs, California for the annual Spray Foam Convention and Expo organized and hosted by SPFA, the Spray Polyurethane Foam Alliance.
If you are not familiar with this convention, it is the biggest meeting of the minds in the spray foam industry every year.
Chemical manufacturers, equipment retailers, distributors and more are there. It is a virtual who’s who of the spray foam industry.
And along with the tradeshow booths, were you get to see all of the latest and greatest things in the industry, there are several dozen education sessions presented by various industry persons – this is the real value to the convention.
Come for the networking and connections, but the sessions give you an opportunity to learn from industry experts.
And you have probably figured out that this is important to me.
You see, it can be hard to stay on top of your game, learn and evolve, by yourself.
No, not hard… it’s impossible.
It is impossible to maximize your abilities, to reach the peak of your industry, to create and execute best practices and to grow enough to serve your customers in the best possible way, working on an island by yourself.
Think about that, regardless of the size of your company, day to day, you operate on an island.
There might be 2 people on your island, or 20, or 200, but day in and day out, you interact with, work with and are affected by the same people, with the same thoughts and the same standard processes.
To get better, occasionally you must search for more. And if you truly want to get better, you must seek counsel from others.
One of the best ways to do that is at industry events, where all the players will be present.
In honor of the convention, I am going to dedicate the month of February to information from the SPFA Show. Every Thursday in February, I will share something directly from the Spray Foam Convention and Tradeshow.
If you have not already done so, subscribe to my blog to keep in touch.
You can also create your own Spray Foam Advisor account FREE and get access to videos & courses to improve your knowledge, build your skills and grow your business.